Made with love in Arkansas

HappyToYay is a family owned business run by three sisters in Northwest Arkansas. The girls grew up in a small town, homeschooled by their entrepreneur parents in the Pacific Northwest. Their family relocated to Southern California in 2020. The girls started many new hobbies during the continual lockdowns including baking, book clubs, stitching, ribbon flowers, and of course making jewelry. It was during this time their Mother encouraged them to start their very first business! In the beginning they made handmade polymer clay earrings, by the end of the year their shop also included, clothing, home decor, and a wide variety of accessories. In their second year of business the girls continued to work hard and grew their instagram page, created even more products, and started doing popup events with other small businesses. Present day the girls continue to run their small shop now in Northwest Arkansas!

To learn more about us and stay updated on what’s happening in our shop, follow us on instagram at @happytoyay.co

Our Team

Lydia Blankartz

Lydia works in customer service and is the website manager here at HappyToYay She is also the oldest of the three sisters and has always had a knack at organizational skills and other administrative tasks. She recently graduated High School a year ahead of schedule in 2022. She shows her silly side only to those she trusts most, and you’ll find she’s one of the sweetest people you could ever meet. She’s always enjoyed reading, and loves learning about early American History. When she was in 8th grade she firmly decided she wanted to be an entrepreneur. She dreams to continue running small businesses for the rest of her life and then later retire on her very own Christmas tree farm. 

Melody Blankartz

Melody is the content creator and social media manager here at HappyToyay She is the second oldest of the three sisters and is always in the mood for movie trivia or Disney sing along. She is a pure optimist and has always been interested in travel. One of her top locations she plans to visit one day is New Zealand and visit the set they used to film the Hobbit Village from Lord of the Rings. No matter how gloomy any day may seem, we can always count on her to bring encouragement and a smile to our faces. She’s always been a dreamer, and It’s incredible to listen to all her ideas and amazing stories that come from her vivid imagination.

Adeline Blankartz

Adeline is our jewelry expert at HappyToYay. Even though she is the youngest of the three sisters, it’s absolutely incredible seeing how skilled she is when it comes to creating such fine products. All necklaces, earrings, bracelets and every other handmade item in our shop is hand sculpted and finished by her. She has always been strongly skilled when it comes to working with physical products. Her hobbies include many other crafts including stitcheries, sketching, reading, writing poetry, and baking. She is also an incredible cook! She is always ready to try almost anything new when it involves being creative, and strives to learn a new skill almost every month. If she succeeds to persuade our parents, she hopes to start learning how to make pottery this summer.